Indiana announces $1 million match for ‘IN For Indiana’ NIL Campaign

For the second consecutive calendar year, an anonymous Indiana donor will match every donation — up to $1 million — made to ‘Hoosiers For Good’ and ‘Hoosiers Connect’, the official NIL Collectives of IU, through December 31.

November 14 is officially ‘IN For Indiana’ day for Indian Athletics and its NIL collectives.

Below is the full release from Indiana Athletics.

Bloomington, Ind. – For the second year in a row, an anonymous donor has pledged $1 million in matching funds for all donations made toHoosiers Connect and Hoosiers For Good , the Official NIL (Name, Image, and Likeness) Collectives of IU Athletics, through December 31, 2023. This match provides Hoosier fans with the opportunity to double their impact on IU student-athletes and businesses when they donate to Hoosiers Connect and to double their impact on Indiana charitable organizations when they donate to Hoosiers for Good.

“We are excited to announce a one-million-dollar match for a second year and provide IU fans with a new opportunity to get involved, support our student-athletes, Indiana charities, and communities, and rally together to be In for Indiana,” said Hoosiers Connect and Hoosiers For Good Executive Director Tyler Harris.

In addition to the announcement of the matching pledge, Hoosiers Connect is launching the ‘In for Indiana’ campaign today, November 14, to enlist the support of Hoosier fans to create the largest day of NIL support for IU student-athletes. With the announcement of the $1 million match, all donations made to Hoosiers Connect on November 14 are matched dollar for dollar, doubling the impact on IU Athletics and student-athletes.

Throughout the day on November 14, Hoosiers Connect, in collaboration with various IU-affiliated influencer social media accounts, will host five live-streamed segments with several IU student-athletes, including members of the men’s and women’s basketball, men’s and women’s soccer, volleyball, and football teams. High-profile IU Athletics alumni such as Victor Oladipo, Trayce Jackson-Davis, Cam Jones, and Grace Berger are also expected to share their support.

“The importance of NIL continues to grow in the world of intercollegiate athletics, and we are proud of the proactive approach we’ve taken in this space and the opportunities our students enjoy,” said IU Vice President and Director of Athletics Scott Dolson. “The reality is that if you want to maximize the opportunities for your students and programs to succeed on the level IU fans are accustomed to, we must excel when it comes to NIL. The ‘IN for Indiana’ campaign provides a special opportunity to highlight the importance of NIL, and to double your impact with any gift to Hoosiers Connect and Hoosiers For Good. My hope is that Hoosier Nation comes together and sets a new standard for NIL support.”

Hoosiers Connect provides fans a way to support NIL opportunities for IU student-athletes through one-time or recurring donations and memberships with exclusive experiences with student-athletes and other perks. Hoosiers Connect also partners with businesses and organizations to partner them with IU student-athletes for marketing and sponsorship purposes.

When donating to Hoosiers Connect, you have the option to specify which of IU’s 24 Division I sports your donation impacts. The donor will match all one-time and recurring donations, memberships, and business partnerships made to Hoosiers Connect through the end of 2023. The matching contribution will be directed to make the most immediate and dramatic impact.

Hoosiers For Good is a 501(c)(3) organization that partners IU student-athletes with Indiana charitable organizations to raise awareness and further the reach of the charitable organization. A donation to Hoosiers For Good impacts Indiana charitable organizations and local communities. Donations and the matching funds directed to Hoosiers For Good through December 31, 2023, will be directed to make the most immediate and dramatic impact.

Donations to Hoosiers For Good are tax deductible. However, Hoosiers For Good encourages donors to consult their accountants or attorneys regarding the deductibility of donations.

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